Alice: “Would you tell me, please, which way I ought to go from here?
Cheshire Cat: “That depends a good deal on where you want to get to.”
Alice: “I don’t much care where.”
Cheshire Cat: “Then it doesn’t matter which way you go.”
Alice in Wonderland, by Lewis Carroll
Which way?
It’s that time of year to ask yourself that question. Which way or direction will you be taking on your business? Have you developed a sound plan for success or are you waiting to see what happens. Unfortunately, some agents believe the term “independent contractor” relieves them of doing anything that they feel uncomfortable with or don’t like doing. Having a business plan of strategy lays the groundwork for success. It doesn’t always ensure success, but not having one definitely increases your odds of failing. Business plans include your goals, objectives. strategies and the tactical stuff (activities) that most of us don’t like to commit to. Establishing goals it gives you focus, motivation and energy. It’s exciting to reach benchmarks that you have set. It also sets expectations for yourself and holds you accountable. Business plans are fluid and can and should be adjusted during the year. Since our market and business is changing, it’s even more crucial to have a plan. There will continue to be challenges in the market and even more reason to set some structure and hold yourself responsible for your business. It’s up to you.
So, which way will you be going?
