The Bowl has MOVED!

Change is always a scary thing to people. Most of us don’t handle it well, do everything we can to avoid it (associating it with pain), or deny/ignore it. The real estate market has been in a constant state of change for the past five years. Technology is at the center of it. The casualities are real estate brokers and agents that have not reinvested in their business to keep up with technology and the resulting changes in consumer demands. Years ago, we relied upon our ability to be the gatekeepers of the data (listings). As the internet changed access, so did our key role in the real estate process. With the demand of more listing information, brokers have had to make decisions about how they were going to change with the times and provide actual value to their clients. As a result of the overabundance of information available, we have had to redefine our services and value we bring to the table. Going back to the change concept, it’s like baby turkeys (with obviously much smaller brains than humans, fortunately) that feed in one location. When the bowl is moved slightly, baby turkeys will continue to go back to that same space where the bowl was. Baby turkeys will starve instead of understanding their need for change (by going to the bowl in the new location). The fascinating thing is that the bowl only needs to be moved a short distance away and they still don’t change. Not unlike some humans who continue to ignore the (massive) changes taking place in the real estate industry, who hope that this technology “thing” and consumer-centric focus will eventually fade away. The real estate bowl has been moved. It’s important to figure out how to deal with the changes and continue to flourish in our industry, and thank goodness we are not baby turkeys!:)

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